Create a campaign that would give U-verse customers easy, surprising and fun ways to come together with non-customers, so they can see how great communal experiences are possible through U-verse.
We created an online video guessing game by filming eral people on the streets in LA to describe their favorite HBO shows without using words that would give it away. A single game consisted of 5 video questions with a bonus round for extra points. The first person to win received a HBO prize pack. The campaign ran for 6 weeks.
I was the lead producer and responsible for the proposal and SOW, as well as the management of all digital deliverables: website, banners, and social. I shared video production responsibilities with Jessica Jacklin. Website development was done by Built By Buffalo and the creative team was Chris, Jesse, Ron, Rob, Melissa and Jonathan.
It took almost a year to sell this idea into the clients.
AT&T A GIFT THAT MONEY CAN'T BUY
Create a digital Holiday campaign that sells, but isn't over sell-y. “A Gift That Money Can’t Buy” (Give them something so special they’ll have to return the favor).
Targeted at youth, this holiday campaign consisted of ten highly unique, humorous and share-worthy gifts that were released online over the holiday season. We rolled out 2-3 new gifts per week. Examples of gifts include a customized video of Luke Perry looking longingly at your mom, a pro golf tip from Keegan Bradley and a personalized style critique from comedian Joan Rivers.
I was responsible for managing the website design process, social promotions and shared responsibilities overseeing website development with the lead Senior Producer. I worked with a very dedicated bi-coastal team that pulled off the initial designs and website build in 6.5 weeks, including the Super Storm Sandy days. The agency worked with The Famous Group to develop the site. I worked alongside Joe Croson, EP of Interactive, and Angelo Ferrugia, EP - Broadcast production. Creative credits go to Matt and Lawrence.
The agency worked with The Famous Group to develop the site. I worked alongside Joe Croson, EP of Interactive, and Angelo Ferrugia, EP - Broadcast production.